Dr. Youcheng Wang is a William Peeper Preeminent Chair Professor in Destination Marketing and Dean Elect of the Rosen College of Hospitality Management at University of Central Florida. Dr. Wang’s research, teaching and consulting interest focuses on hospitality marketing, destination marketing and management, experiential marketing and customer relationship management, collaborative strategies, and innovation and technology management. He is the author of 3 books and more than 150 scientific publications. He is the co-editor of Journal of Destination Marketing and Management (SSCI), and is on the Editorial Board of numerous international academic journals in the domain of hospitality and tourism marketing and management. Dr. Wang has received numerous international, national and university awards for his contribution in research and scholarly activities. He is also a frequent keynote speaker at international and national conferences and industry forums.
Dr. Wang earned his Master’s from Purdue University and his Ph.D. from the University of Illinois. He is a member of several professional associations including Travel and Tourism Research Association (TTRA), International Council on Hotel, Restaurant and Institutional Education (I-CHRIE), International Society of Travel and Tourism Educators (ISTTE), and Hospitality Financial and Technology Professionals (HFTP). He is also serving on the Research Committee of Visit Orlando and Expert Committee of Shanghai Tourism Development Research Center.